BRIGHTON — The Brighton Economic Development Corp. and the chamber of commerce launched a new marketing campaign earlier this month emphasizing Brighton’s agricultural heritage and focus on economic development.
The campaign’s slogan — “It all grows in Brighton” — is a play on the city’s farming roots but lends itself to marketing the city’s other assets such as its growing energy corridor, its arts and cultural hub and that it’s a family friendly community.
“It’s basically everything you would feel to be under the community of Brighton, is what we’re trying to promise through the graphics of that brand,” EDC Director Robert Smith said.
Those traveling on Interstate 76 can already see the campaign on billboards leading into the city and they will be up over the course of the next three months. Smith said the campaign is about creating a community brand that can be used to draw people into the city for a few hours, overnight, two days, “staycations” and beyond.
The campaign also includes a logo that looks like a stamp of approval that says “Established 1887, Brighton Colorado.” Smith said they are hoping to be able to share that marketing logo with some of their key business partners for them to use on their marketing campaigns, which will leverage each other’s marketing efforts.
Prior to the implementation of the campaign, Smith said a lot of the marketing has been done by the city. The BEDC and the Chamber worked with O’Brian Advertising to create the campaign and were able to pay for the campaign through grant funding it received from the Lodging Tax Advisory Council.
Smith said the hope is that the campaign will lead them in the direction of implementing a Convention and Visitors Bureau in the future. A website, www.itallgrowsinbrighton.com, for the campaign is also in development.
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