Brighton 27J School District testing pilot advertising program on new buses

BRIGHTON — A fleet of 16 new propane-powered buses will be the testing grounds for a pilot advertising project launched by Brighton 27J School District.

Photo provided by Brighton 27J School District

An advertisement touts one of School District 27J’s 16 new propane-powered buses. District 27J has introduced advertising on the propane buses this year as part of a new pilot program.

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Banner advertisements on the passenger drop-off side of the buses, proclaiming Brighton 27J as "Leading the Way in Learning and on the Road," feature logos of various community partners this fall. The new buses went into service Aug. 16.

“We’re very excited about the addition of propane-powered buses to our fleet. Propane is cost efficient, reduces necessary bus maintenance and it’s also good for the environment,” said 27J Chief Operations Officer Terry Lucero. “This pilot program is a great chance for us to share our excitement about our new buses and also test the increasingly-popular concept of using school buses as an advertising source.”

Among the partners in the pilot advertising program are bus provider Colorado West Equipment, Agfinity and the Denver Regional Air Quality Council. Spot On Solutions, Inc. installed the banner ads.

Brighton 27J joins a number of other Colorado school districts, including Cherry Creek Schools, that have opted to selling advertising and sponsorship space on school buses. A release from Brighton 27J district spokesman Kevin Denke said the program is intended to acquaint the community with "the idea of bus advertising," and is not simply a new method of generating revenue for the district.

“If we feel it’s successful and we get positive feedback, both from the community and from our advertising partners, then we’ll consider the possibility of expanding the program,” Lucero said.