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WaterSMART pilot program aimed at promoting conservation

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By Crystal Nelson

BRIGHTON — The city of Brighton’s Utilities Department continues to look at ways to promote water conservation in the city. This year, the department is launching WaterSMART, a pilot program to help customers understand how much water they’re using and provide them with individualized feedback on how they can use water more efficiently.

About 4,000 residents will be selected at random to participate in the program. The software collects a multitude of data, such as meter readings, the size of a resident’s yard and even the weather. Residents will then receive a report showing how well they are doing compared to their neighbors and can also access their data through an interactive web portal where they can narrow down the types of conservation activities might have the biggest impacts for them.

Assistant Utilities Director Sarah Borgers said the utilities department are really trying to connect with their customers on a more personal level.

“Most of what we do is kind of for mass consumption and so we were really trying to find a way that we can reach the individual and that’s what this WaterSMART pilot program hopes to do,”  she said.

City staff will also have access to a web portal that is full of tools they will be able to use when assisting customers who call in looking for ways to decrease their water usage and their water bills. Additionally, the program will also track water usage overall to determine how effective the program has been.

The city is able to purchase the software with the help of a $47,750 grant from the Colorado Water Conservation Board and council unanimously appropriated the funds during its April 15 meeting.

For more information about the WaterSMART program or to be included in the pilot program, contact the utilities director by calling 303-655-2129.